Questions from the Back Seat
Made by us: PEAS Academy Products
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Meet the crew
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Alejandra, 10
Listen to Alejandra's podcastOur curious one and resident potion-maker. She's happiest in the kitchen (cracking the eggs is her favorite job), crafting something new, or hanging out with our dogs.
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Ethan, 10
Listen to Ethan's podcastSoccer, soccer, soccer. He plays club soccer and can't wait to join a team in Guatemala. When winter kept him off the field, he wanted a way to practice juggling inside, so he started making hacky sacks.
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Penelope, 10
Listen to Penelope's podcastBookworm, rollerblade queen and crafter. She's always watching cooking videos and inventing her own recipes, and she's the girl behind half our beaded necklaces.
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Santiago, 7
Listen to Santi's podcastJust as tall as the triplets and a club soccer player too. He makes French toast for the whole family, hunts for fossils in the river behind our house, and has big questions about black holes. His best buddy is his cousin Anthony.
We do pretty much everything together, including school.
On Instagram
Life lately
Everyday life, school at home, and the fun stuff in between.
Behind every episode and every stitch
As seen in
In the media
From Nena & Co. to life with triplets, here's where our family's story of love, infertility, work and pure joy has been shared.
EY Entrepreneur of the Year · 2019
Finalist: EY Entrepreneur of the Year, Utah
Ali was named a 2019 finalist for Ernst & Young's Entrepreneur of the Year (Fashion Retail) and a finalist for the 2019 Sego Awards.
Entrepreneur
How a trip to her mother's native country inspired a luxury handbag brand
Ali on building Nena & Co. around quality bags and a good quality of life for the artisans who make them.
Good Morning America
Mom dresses up her "Sweet PEA" triplets in epic DIY Halloween costumes
Meet Sweet PEA, also known as Penelope, Ethan and Alejandra, the 7-month-old triplets taking social media by storm with their epic DIY Halloween costumes.
HuffPost
These adorable triplets are the masters of dress-up
These babies are taking coordinated costumes to the next level. The Utah parents call their triplets PEA, or Sweet PEA, and love to document their adventures together.
KSL.com
Foolproof sleep tips from parents of 7-month-old triplets
Highland parents Jeremy and Ali Hynek share how they got Penelope, Ethan and Alejandra sleeping: start a routine early and keep it for life.
Silicon Slopes
Silicon Slopes Breakfast with Nena & Co. founder and CEO Ali Hynek
Ali's live interview at a Silicon Slopes breakfast in Utah (June 2019).
Authority Magazine
Women of the C-Suite: Ali Hynek of Nena & Co.
The five things you need to succeed as a senior executive, from the founder of Nena & Co.
Goal Digger Podcast
Why storytelling will increase your sales, with Ali Hynek
Ali talks with Jenna Kutcher about growing Nena & Co. from a love of her Guatemalan culture and trips with her mother.
The Startup Story podcast
Ali Hynek, founder of Nena & Co.
Host James McKinney unpacks Ali's startup journey, from the first sample bags with her mom to a growing artisan brand (February 2020).
Salt Lake Speaks · Salt Lake Magazine
Utah mommy blogging: Ali Hynek of Nena & Co.
Salt Lake Magazine's podcast sits down with Ali to talk about blogging, business and motherhood in Utah (August 2017).
Dan's Millionaire Code podcast
Branding yourself online with Ali Hynek
Ali shares how she built a personal and business brand online (August 2019).
Inspired Conversations with Amy Schuber
EP 47: Ali Hynek, founder of Nena & Co.
An early conversation about starting Nena & Co. with her mom and Guatemalan artisans (December 2014).
Design*Sponge
In Utah, a family home inspired by Guatemalan heritage
Ali and Jeremy's Highland home is filled with treasures from around the world, and from Ali's Guatemalan roots.
Pregnancy & Newborn
Five fascinating moms
Ali was featured as one of Pregnancy & Newborn magazine's Five Fascinating Moms (May 2017).
Well Rounded NY
Inside the diaper bag of triplets
Peek inside the very chic diaper bag of Nena & Co.'s founder, now a mom of newborn triplets.
Well Rounded NY
Why I formula feed
Ali chats with Well Rounded NY about nursing PEA for their first six weeks, and why she switched to formula.
Little Peanut Mag
Meet inspiring mom Ali Hynek
Wife, mother, founder of the loomed bag company Nena & Co., and a glimpse into life with triplets.
Your Zen Mama
Folks we love: Ali Hynek of Nena & Co.
"I am first generation American and was raised by a Guatemalan mama... creating Nena & Co. has allowed me to be closer to my Central American roots."
Daily Parenting · 2016
Interview: Ali Hynek from Nena & Co.
"If you stay true to who you are, have a good story, tell your story with transparency and tell it well, then you may have something that people are interested in."
Tiny Tags · Moms We Love
Ali Hynek: mom of triplets
Ali talks about three years of IVF, life with triplets, and running Nena & Co.
The Refined Woman
Boss Ladies: Ali Hynek
A profile of the founder and creative director of Nena & Co., the one-of-a-kind artisan handbag company.
Hippie in Disguise
Nena & Co.: reincarnating traditional fabrics into modern bags
How a home full of textiles, and a mom who studied fashion design, led to Nena & Co.'s repurposed huipil bags.
Yahoo
These triplets win all the best group costume awards
Six-month-old Penelope, Ethan and Alejandra win every prize for the costumes their parents and a designer dreamed up.
My Modern Met
New parents dress up their triplets in adorably hilarious DIY Halloween costumes
Baby's first Halloween, times three.
Laughing Squid
Cute triplets dressed in DIY Halloween costumes
Ali teamed up with her friend Brittany Jepson of The House That Lars Built on costumes based on celebrities and movie characters.
Kveller
These triplets completely win at being adorable in costumes
Talk about babies with a fashion presence: meet PEA.
