In the media & Featured blog posts

Penelope, Ethan and Alejandra who we like to call PEA or Sweet PEA have changed our life forever and we love talking about it! As a mother, wife and entrepreneur, I've gotten the opportunity to share my story of love, infertility, work and pure joy with the below renowned media.

the huffingting post

These Adorable Triplets Are The Masters Of Dress-Up

These babies are taking coordinated costumes to the next level. 

Jeremy and Ali Hynek are parents to 6-month-old Penelope, Ethan and Alejandra. The Utah parents call their triplets PEA (a combination of their first initials) or Sweet PEA and love to document their adventures together. As Halloween approaches, the fun is centering around costumes. 

Little peanut Mag

MEET INSPIRING MOM ALI HYNEK

Meet inspiring mom, Ali Hynek! Wife, Mother, founder of the popular loomed bag company, Nena & Co + a glimpse into life with triplets! We are always so intrigued + moved by other working mamas and know first hand how hard it can be to do what you love + raise a family at the same time. Ali Hynek is as beautiful on the inside is she is on the outside and we couldn’t be more honored to share a little bit of her story with you all!

Design Sponge

IN UTAH, A FAMILY HOME INSPIRED BY GUATEMALAN HERITAGE

After falling in love while traveling in Europe, it’s no surprise that Ali and Jeremy Hynek’s home is filled with treasures from around the world. Jeremy works as the director of North America for a software company called Isograph, and Ali is the founder and creative director of Nena & Co.Together the couple enjoys their home in Highland, UT – a town right outside of Salt Lake City – with their three beautiful triplet babies!

Click HERE to see what the house looked like BEFORE!

Daily parenting

Interview: Ali hynek from Nena & Co.

"I think the key to our success is staying true to the vision of what I wanted to Nena & Co. to be. 1) I want the product to be a true reflection of Guatemalan culture 2) I want the bag to be so beautiful that it grabs your attention without knowing the company of product background 3) I want always to be a fair and honest manufacturer to those that work for me and with me in Guatemala and here in the USA. If you stay true to who you are, have a good story, tell your story with transparency and tell it well, then you may have something that people are interested in."

WELL ROUNDED NY

INSIDE THE DIAPER BAG OF TRIPLETS

Peek inside the very chic diaper bag of Nena & Co.’s founder.

When it comes to diaper bags, Ali Hynek is the inadvertent queen. Sure, her handprinted textile company, Nena & Co. doesn’t actually make a diaper bag. But pretty much every chic mama we know uses one of Nena & Co.’s gorgeous Guatemalan bags to carry around her baby’s things, so that pretty much qualifies her as an expert. And now that she’s got three newborn triplets, Penelope, Alejandra and Ethan, she’s one of them.

GOOD MORNING AMERICA

MOM DRESSES UP HER "SWEET PEA" TRIPLETS IN EPIC DYI HALLOWEEN COSTUMES

Meet “Sweet PEA,” also known as Penelope, Ethan and Alejandra, the adorable 7-month-old triplets taking social media by storm with their epic DIY Halloween costumes.

After three years of infertility treatments and three rounds of IVF, new mom Ali Hynek of Highland, Utah, was so excited to finally celebrate Halloween with her new babies that one costume just wasn’t going to cut it.

your zen mama

Tell us a little bit about your journey and how you’ve come to arrive here.

I am first generation American and was raised by a Guatemalan mama. Her mother lived with us my whole life as well. I think many mixed race kids might feel conflicted on their identity but I felt very confident of who I was as a child and into my adult years. I loved my American and Guatemalan heritage but especially felt drawn to be closer to my Central American roots. Long story short, creating Nena & Co. has allowed me to do just that.